| Juventus Stadium | |
|---|---|
| Location | Str. Com. di Altessano 131 10151 Turin Piedmont Italy |
| Broke ground | 1 March 2009 |
| Opened | 8 September 2011 |
| Owner | Juventus |
| Operator | Juventus |
| Surface | Grass |
| Construction cost | € 120 million[1] |
| Architect | Hernando Suarez Gino Zavanella |
| Structural engineer | Francesco Ossola Massimo Majowiecki |
| Capacity | 41,000 seated[2] |
| Field dimensions | 105 x 68 m. |
| Tenants | |
| Juventus (2011–present) | |
Juventus Stadium is an all-seater association football stadium in the Vallette borough of Turin, Italy, and the home of Serie A club Juventus.
The stadium was built on the site of Juventus's and Torino's former home, Stadio delle Alpi, and is the first fully owned soccer stadium in Italy. It was opened at the start of the 2011–12 season and has a capacity of 41,000 spectators. The stands are just 7.5 m from the pitch, a major improvement from the Stadio Delle Alpi.[2] The distance between the last row of the grand stand and the pitch is 49 m.[2]
The first official match was Juventus - Parma which was played on the 11th September 2011 where Stephan Lichtsteiner scored the first goal in the new stadium on the 17th minute.[3]
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Juventus's previous permanent home ground, the Stadio delle Alpi, was completed in 1990 to host matches for the 1990 World Cup.[4] The club's move from their previous ancestral home, the Stadio Comunale, to the Stadio Delle Alpi was controversial.[4] The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track.[4] Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio Delle Alpi was dismal.[4] Average attendance was only a third of the stadium's 67,000 capacity.[4] The club bought the stadium from the local council in 2003.[5]
Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue.[5][4] During that period, they played their the newly-renovated Stadio Olimpico, which was also unpopular due to its low capacity.[5]
In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio Delle Alpi.[5] The new stadium, built at a cost of €100 million (£90 million), features modern facilities such as executive boxes.[6][5] The completion of Juventus Stadium made Juventus the first Italian club to build and own their stadium.[5] Then-club president Giovanni Cobolli Gigli described the stadium as "a source of great pride."[5]
The opening ceremony of the stadium was held on 8 September 2011,[7] with an historical exhibition match against Notts County. The game ended 1-1 with goals from Luca Toni and Lee Hughes coming in the second half.[8] In return, Notts County have extended an invitation to Juventus for a return match at Meadow Lane in 2012 to celebrate County's 150th anniversary.[9]
The construction project aimed to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies. This stadium is constructed to reduce energy consumption from non-renewable energy sources by reducing waste and optimizing the resources available. The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels; it produces warm water which heats rooms, changing rooms, kitchens and football field through a network of district heating, heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems. These alternative energy sources are aimed at helping stadium meet the criteria dictated by the Kyoto protocol by generating multiple results:
In addition to the construction of the plant, some of the material of the old Stadio Delle Alpi has been recovered and reused saving 2.3 million euros
The stadium includes 3,600 premium seats and 120 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012).
The Juventus Premium Club is the Juventus corporate hospitality project, aimed at to companies who wish to entertain their clients and partners to lunch or dinner at the Juventus stadium before the match.
In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles.[6][2] A new museum dedicated to Juventus's history is located nearby.[6]
Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium." In the agreement, Sportfive was given the rights to the name of the stadium and to market the sky boxes and VIP seats.[11]
A 70-minute guided tour of the stadium is offered everyday. Guests are taken around to see the dressing rooms, facilities, museum and the pitch.
On October 27, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, 2 bars, 3 restaurants and the first E.Leclerc-Conad hypermarket to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods.[12] The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla.
The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Nothern Italy Cooperative of Gruppo Conad, Cmb from Carpi (MO) and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.
On, June 11, 2010 Juventus acquired for one million euros by the City of Turin on 50-year leasehold on the 270,860 m² Continassa area with the aim to redevelop over ten years with a series of projects and an investment of at least 60 million.
The project includes, among others, the construction of the future headquarters of the club - which will be built in the Continassa, the club has pledged to construct a Juventus Soccer School (the school football team Juventus) and will also build hotels.
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